In a brainstorming session it is often the most ridiculous ideas which are the best to explore and finesse. They usually come from a place which is unencumbered by business rules.
Sometimes,retail store leasing need to look for marketing ideas which are not encumbered with business rules, crazy ideas which challenge how the business looks at and presents itself.
Here are crazy marketing ideas for retail businesses. The list is deliberately provocative. This is to shake up how you see marketing in your retail store and to encourage you to extend your own boundaries. Who knows, innovation could be in this list and waiting for your business:
Blackout your windows. Stop passers-by looking in. Make it look as if you have a big secret inside. Tell people they need to com in if they want to see what is so special.
Dark shopping. Turn your lights off and let your shoppers shop in the dark. Hand out night vision goggles for shopping. Maybe have some deals.
Pyjama shopping. Give shoppers who shop in their pyjamas on a certain day a special discount. It does not matter whether pyjamas connect with yourretail store leasing The key goal of this idea is to have fun.
Invite a business class to develop your marketing plan. Contact a local high school and ask a business class to develop a marketing plan for your business award the best plan a modest cash prize, be sure to retail ownership of all entries.
Run an eBay type sale. Set aside a good selection of items and invite customers to bid for these with the highest bidder getting the items. Letting your customer decide fair price for products could open your eyes to the value they attach to what you sell.
Cross Dress for the day. Have all employees cross dress for the day. It could be for fun or it could be to say you want to see how the other half lives.
Tithe Tuesday. Tuesdays are often slow in retail. Connect with your community and say that ten percent of all sales on each Tuesday will be donated to a local charity. This is sure to get the local charity pumping shoppers your way.
Empty the shop sale. Run a sale promising to sell everything in the shop within a week except the fixtures. Kind of like an end ofretail store leasing or a relocation sale but without you moving. Done well, this type of sale could see you quitting stock which has been on the shop floor for too long.
Tell a joke sale. Offer customers a percentage discount if they tell a joke at the counter when paying for their goods.
Bring a friend discount. Give each customer an offer at the checkout, if they bring a friend into the shop within 30 minutes they can get a good discount off their purchase.
